Emerging from the vibrant London fashion scene, Poster Girl, co-founded by visionary designers Natasha Somerville and Francesca Capper, has captivated the industry with its daring, playful, and undeniably feminine aesthetic. Known for its skin-tight silhouettes, sheer fabrics, and ultra-shine materials, the brand has become a favourite among confident, trendsetting individuals, including celebrities like Dua Lipa, Kylie Jenner, and Doja Cat. Poster Girl’s designs exude a sense of nostalgia, drawing inspiration from pop culture and cinematic references, creating pieces that are both contemporary and evocative of cherished memories.
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Recently, Poster Girl has ventured into the world of latex, a material that has long fascinated Somerville. Her early experiences interning at House of Harlot in 2011 and later crafting her entire graduate collection at Central Saint Martins from this unique textile have informed her current exploration. With a brief stint working at Libidex, Poster Girl’s foray into latex is not merely a stylistic choice but a testament to Somerville’s deep understanding and appreciation of the material’s potential.
For a feature in Clash Magazine, the Poster Girl owner highlighted the innovative use of latex, re-creating the reimagined diner dress which was inspired by the cult classic television series Twin Peaks. Paying homage to the iconic Double R Diner uniform, Somerville retained key elements of the original design while infusing a distinctly modern and sensual edge. The midi length and off-white trim evoke a sense of nostalgia, while the plunging V-neckline and figure-hugging silhouette, rendered in high-gloss latex, add a touch of contemporary allure.
This bold reinterpretation, showcased in a recent conceptual photoshoot featuring Somerville and her partner, musician Nick Hinman, perfectly encapsulates Poster Girl’s signature blend of nostalgia, confidence, and femininity. The photoshoot, set against a backdrop of London grit, rather than the traditional American diner setting, further emphasizes Poster Girl’s commitment to its British roots. Somerville and Hinman, channeling the characters of Shelly and Bobby from Twin Peaks, bring a touch of cinematic drama to the shoot, highlighting the latex diner dress as a statement piece that transcends mere fashion.
Poster Girl’s use of latex, a material often associated with sensuality and fetishism, is a deliberate choice that challenges conventional notions and embraces a more empowered and playful approach to femininity. The brand’s exploration of latex extends beyond the diner dress, with recent collections featuring an array of latex garments, from sleek trousers to daring tops, all meticulously crafted to accentuate the female form.
However, Poster Girl’s embrace of latex has not been without its challenges. During the diner dress photoshoot, Somerville encountered resistance from the pie shop manager, who initially mistook the latex garment for an “OnlyFans” shoot, highlighting the persistent misconceptions surrounding latex and its potential beyond its often sexualized connotations.
This anecdote underscores the importance of redefining the narrative surrounding latex and showcasing its versatility as a high-fashion material. Somerville’s unwavering commitment to creative autonomy and her ability to infuse humour into her work have been instrumental in establishing Poster Girl as a unique and influential voice in the fashion industry.
As Poster Girl continues to evolve and expand its artistic vision, its exploration of latex remains a testament to the brand’s bold and innovative spirit. By embracing unconventional materials and reinterpreting familiar references, Poster Girl creates a captivating dialogue between nostalgia and modernity, empowering a new generation of women to embrace their individuality and express themselves with confidence.
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