Earlier in the year, the American arm of South Korean automotive brand Kia launched their new all-electric EV9 vehicle and the smooth, sleek design of the car was complemented with the addition of glossy latex from French based AVELLANO.
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This isn’t the first time we’ve seen the automotive world combine with the world of latex fashion, as celebrity favourite Atsuko Kudo literally wrapped an entire Mercedes in royal blue latex…quite an achievement.
AVELLANO were kind enough to reach out to us and confirm that the latex gowns worn in the Kia EV9 advertisment are indeed from their Autumn-Winter 2022 collection. In what was clearly designed to highlight both a futuristic and pioneering vehicle, combined with the unique beauty of latex clothing, the marriage of the two worlds provided for an eye-catching advertisement.
The actress, Wylie Hays, wearing the AVELLANO latex gown which we’ve previously seen worn by celebs including Isabeli Fontana and Ophélie Guillermand, donned both deep red and royal blue variants of the dress, further highlighting the unique curves of both the vehicled and the dress she was wearing:
As Kia themselves stated, “When you have a vehicle this beautiful, the demonstration needs to be…well, beautiful”, and what better material to feature than our favourite shiny one! Brand agency David&Goliath took to their Instagram profile to provide further videos of this unique partnership.
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