With the launch of a new latex clothing brand comes challenges. What is the target audience going to be, which styles and garment types will you include in your collection and, most importantly, what will be the ethos and aims of the brand? These are questions that, if not decided on early, can often be the downfall of aspiring designers and couture brands. Newly formed latex fashion brand Insatiable, however, has chosen to focus on this outlook and are clearly aware of the direction they wish to take with its innovative and fashion-forward designs. We recently spoke to the team behind Insatiable as their journey into the world of latex fashion commences.
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“Insatiable is a high fashion luxury latex-wear brand created for anyone not afraid to stand out”, the brand immediately told us – a clear vision already front and centre in their aspirations. “The house focuses on innovation, originality and inclusivity while our clientele is fearless, courageous and daring”, the team continued to highlight to us, elements which are very clear in the launch of their first collection. “Our Signature collection showcases 16 brand new pieces which are great to be used as full looks, mixed in with your already existing latex or styled with other traditional fabrics – the options are limitless”, a concept we can get right on board with.
But it’s not just the range of garments launched with a new collection which can ultimately decide if it’s a hit or a miss. Quality is essential in the manufacture of any latex garment and this is high up the priority list for Insatiable. “Highest quality craftsmanship and state of the art pattern cutting helps us to create garments that bring out the best in every wearer”, Insatiable commented to us. “It’s about ensuring that the resulting outfit is a piece of impeccable latex couture.”
We were keen to find out more about the history of Insatiable, and their overarching attitudes which will serve them into the future and allow the brand to grow. “After years of experience, the brand was created in 2024 to bring something new to the latex market and challenge the already existing conventions”, the team highlighted to us. The conversation continued, and, for a brief moment, it was almost like we were speaking to a doppelganger. “To a lot of people, latex is still an alien and strange material but mainstream conceptions are changing with its growing popularity. We want to make latex even more accessible by creating modern and fashion-forward designs that are easy to wear and style with any outfit.” Well Amen to that!
Insatiable are aiming to take that accessible approach whilst including individual detailing and a level of distinctiveness with which to differentiate their garments. The brand aims to make “designs which also utilise trademark branded metal wear and custom zippers, unique to any other latex brand out there”, and it’s clear that this passion for individuality will help them to stand out from an ever-expanding market.
With the launch of the Signature SS25 collection, Insatiable drew on a deeply personal experience. “This collection was inspired by cancer bereavement and the subsequent need to bring awareness to the often confused and conflicting emotions it evokes”, the brand informed us. “The collection shows that elegance and beauty can be one and the same with harshness and pain, combining deep hues, bold cutouts and sharp metalware with a soft, elegant and beautiful aesthetic”, elements which are instantly clear in the launch of the range.
Their bold first collection, one which shows a level of experience and quality which many latex designers take years to accomplish, features an exciting variety of garments, including tops, skirts, mini and midi dresses, gowns, leggings, and other pieces, all crafted with high-quality materials and meticulous attention to detail. Be sure to check out the Insatiable Studio website on studioinsatiable.com and Instagram profile @insatiable_studio for more details.
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